Purchase of Bottled Water Is a Low-Involvement Purchase

question 21

Multiple Choice

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A) avoid Perrier brand stockouts in retailers
• B) make the purchase decision a high-involvement one
• C) offer coupons for Perrier bottled water
• D) convince retailers to offer only Perrier water
• E) denigrate its competition

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Definitions:

Break-Even Point

The stage where sales numbers or output equalize with total expenditures, creating a situation where there's no financial loss or gain.

Fixed Expenses

Costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Selling Price

The amount of money charged for a product or service offered to customers.