Ad for Conesco's Life Insurance Asks the Question,"How Do You

question 318

Multiple Choice

ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

• A) physiological needs
• B) safety needs
• C) social needs
• D) personal needs
• E) self-actualization needs

---

Definitions:

Permanent Underclass

A segment of the population that occupies the lowest possible position in a class hierarchy, below the core body of the working class.

Subsist

To sustain or provide for oneself, especially at a basic level.

Well Paying Jobs

Positions that offer a salary higher than the average, providing financial security and benefits.

Welfare

Government-provided support programs designed to ensure the basic living standards of citizens, including healthcare, food assistance, and unemployment benefits.