Media Today Use Pay-To-Vote Polls,in Which Respondents Use a 900-Telephone

question 20

Multiple Choice

media today use pay-to-vote polls,in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue,as a means of generating viewer or listener interest.The Research Industry Coalition (RIC) has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call.If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll,its business practice would fall into which of the following categories?

• A) ethical but illegal.
• B) ethical and legal.
• C) unethical and illegal.
• D) unethical but legal
• E) in today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine.

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Definitions:

Earnings Per Share

A financial metric that measures the amount of net income earned per share of stock, used to gauge a company's profitability.

Debt-To-Equity Ratio

A financial metric that shows the comparative amount of equity from shareholders and borrowed funds used to acquire assets for a company.

Solvency

The ability of an entity to pay its long-term debts and financial obligations as they become due.

Cash Ratio

A liquidity ratio that measures a company's ability to repay short-term obligations with cash and cash equivalents alone.