Cause Marketing Refers to

question 115

Multiple Choice

Cause marketing refers to

• A)when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• B)the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
• C)marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
• D)marketing efforts to produce, promote, and reclaim environmentally sensitive products.
• E)when marketing actions that took place actually caused more harm than good.

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Definitions:

Masculinity

Describes the qualities, behaviors, and roles traditionally associated with men and boys in a given society.

Femininity

A collection of characteristics, actions, and functions typically linked to females by societal norms.

Smoking Preferences

Individual choices or tendencies related to the consumption of tobacco products, such as the type of product used, frequency, and context of smoking.

Peer Pressure

The influence exerted by a peer group, encouraging individuals to change their attitudes, values, or behaviors to conform to group norms.