An Attempt to Sell More Soft Drinks and Popcorn,a Theater

question 224

Multiple Choice

an attempt to sell more soft drinks and popcorn,a theater owner embedded very brief messages during the movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the messages,urged consumers to "Drink Coke" and to "Eat Popcorn." Research showed the messages were largely ineffective.This example suggests that

• A) selective perception overrides advertising messages.
• B) selective exposure is difficult for marketers to surmount.
• C) subliminal messages may have limited effects on behavior.
• D) subliminal perception enables marketers to take advantage of consumers.
• E) the messages violated the concept of selective comprehension.

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Definitions:

Warranties by Indorsers

Guarantees made by indorsers about the validity and enforceability of negotiable instruments.

Alteration

A change or modification made to an object, document, or system, often intended to improve functionality or appearance.

Foreign Draft

A financial instrument used in international trade, drawn by an exporter on a foreign buyer, which orders the payment of a specified amount of money.

Without Recourse

A term indicating that the seller of a financial instrument or commercial paper relinquishes the right to demand payment from the issuer in the case of default.