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Considerable Research Has Documented That in Many Product Categories,consumers Are

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Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.,taste or use of the products without labels) .Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.This strong brand preference is the result of


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Computer Security

The protection of computing systems and the data that they store or access against unauthorized access, theft, or damage.

Network Security

Protective measures and protocols to safeguard information and infrastructure from unauthorized access, misuse, or harm.

PII

Personally Identifiable Information; data that can be used on its own or with other information to identify, contact, or locate a single person.

Employee ID

A unique identifier assigned to an individual in a workforce for the purposes of identification, access control, and record-keeping.

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