Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 332

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Unfortunately,the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A) negative word of mouth.
• B) a lack of back translation.
• C) cultural insensitivity.
• D) consumer ethnocentrism.
• E) poor opinion leadership.