Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Direct Labor

The labor cost directly associated with the production of goods or services, such as wages paid to workers or employees.

Efficiency Variance

The difference between the actual input used in production and the standard input that should have been used, measured in monetary terms.

Direct Labor Rate Variance

The difference between the actual cost of direct labor and the expected (or standard) cost, which is often analyzed in cost accounting to assess performance.

Labor Cost

The total amount of money that a company pays to its employees, including wages, benefits, and taxes.