Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

---

Definitions:

Actualization

The process of making something real or bringing something into reality, often used in the context of personal growth or potential.

Unconditional Positive Regard

A term in psychology referring to accepting and supporting someone regardless of what they say or do, mainly used in client-centered therapy.

Acceptability Hypothesis

A theory suggesting that individuals tend to accept information or ideas as true if they correspond with their pre-existing beliefs or values.

Fully Functioning Individual

A concept in humanistic psychology referring to someone who is living in alignment with their true self, exhibiting openness to experience and a lack of defensiveness.