The VALS Framework,consumers Who Are Looking for Products and Services

question 143

Multiple Choice

the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

• A) ideals-motivated group.
• B) rewards-and-success-motivated group.
• C) self-expression-motivated group.
• D) achievement-motivated group.
• E) high-and-low-resource group.

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Definitions:

Objective Approach

A manner of studying or solving a problem that is based on facts and evidence, without letting feelings or opinions influence the conclusions.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Case Study

An in-depth investigation or analysis of a single individual, group, or event to explore the dynamics and outcomes within a specific context.

Projective Test

A psychological assessment tool where respondents project their unconscious thoughts and feelings onto ambiguous stimuli.