The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 73

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Electronic Agent

An electronic agent is a computer program or an electronic or automated means used to perform actions or tasks on behalf of a person or entity in electronic transactions.

E-Sign

An electronic method of providing consent or approval on digital documents.

Electronic Records

Digital forms of data or documents that are used to record transactions, events, or other significant information, stored electronically.

Article 2

A specific portion of the Uniform Commercial Code that governs the sale of goods in the United States.