The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 73

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Political Action Committees

Organizations that collect funds to donate to political campaigns or spend on behalf of political causes, often influencing legislation and election outcomes.

Washington Think-Tanks

Research institutes located in Washington, D.C., that provide analysis and advice on public policy issues to both government and the public.

Military Expenditure

The amount of financial resources dedicated by a nation to maintaining and enhancing its armed forces and defense capabilities.

World's Population

The total number of living humans on Earth at any given time.