A Period of Several Decades,coffee Consumption Declined from 75 Percent

question 275

Multiple Choice

a period of several decades,coffee consumption declined from 75 percent of the adult population in 1962 to 49 percent in 2004.Then,it increased to 56 percent in 2010.A firm with a good marketing orientation would have

• A) found a less volatile product to sell.
• B) invested more money into market research.
• C) changed to a new promotional firm.
• D) explored the reasons behind these changes.
• E) demoted coffee from being a "star" to a "dog."

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Definitions:

Associative Learning

A type of learning process in which a connection is made between two stimuli or between a behavior and a response.

Operant Behavior

Behavior that is controlled by its consequences, including rewards and punishments.

Secondary Conditioning

A phenomenon in classical conditioning where a stimulus that becomes conditioned as a CS is used to condition a new stimulus.

Spontaneous Recovery

A phenomenon in conditioning where a previously extinguished response re-emerges after a period of no exposure to the conditioned stimulus.