The VALS Framework,consumers Who Are Receptive to New Ideas and Technologies

question 106

Multiple Choice

the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

• A) Experiencers
• B) Makers
• C) Achievers
• D) Innovators
• E) Strivers

---

Definitions:

Self-Fulfilling Prophecy

A belief or expectation that influences behavior in a way that causes the belief to become true.

Stereotypes

Oversimplified generalized beliefs about a group of people that often do not accurately reflect reality, influencing attitudes and behaviors towards members of that group.

Beautiful Is Good

A social psychological phenomenon where physical attractiveness leads people to attribute other positive traits such as intelligence and kindness to the person.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.