Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 332

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Unfortunately,the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A) negative word of mouth.
• B) a lack of back translation.
• C) cultural insensitivity.
• D) consumer ethnocentrism.
• E) poor opinion leadership.

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Definitions:

Munich Accord

An agreement reached in 1938 among Germany, Great Britain, France, and Italy that allowed Nazi Germany to annex part of Czechoslovakia in an attempt to appease Hitler and avoid war.

Sudeten Region

An area in Czechoslovakia, now part of the Czech Republic, whose German-speaking populace was at the heart of the Munich Agreement of 1938, leading to its annexation by Nazi Germany.

Tennessee Valley Authority

A U.S. government agency established in 1933 to address flooding, electricity generation, and economic development in the Tennessee Valley region.

Economic Revitalization

Efforts and policies aimed at rejuvenating areas with declining economic performance through investment and infrastructure development.