Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 332

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Unfortunately,the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A) negative word of mouth.
• B) a lack of back translation.
• C) cultural insensitivity.
• D) consumer ethnocentrism.
• E) poor opinion leadership.

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Definitions:

Lunula

The visible part of the root of the nail, often seen as a white crescent shape at the base of the fingernail or toenail.

Nail Root

The part of a fingernail or toenail that is embedded in the skin and gives rise to the visible nail.

Arrector Pili

Small muscles attached to hair follicles that, when contracted, cause the hair to stand upright (goosebumps).

Skeletal Muscle

A type of muscle that is attached to bones and is responsible for voluntary movements of the body.