BzzAgent

question 315

Multiple Choice

BzzAgent

• A)is the number one consumer information source in developing countries.
• B)captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C)was the first on the Internet to create a public forum for new products.
• D)counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E)uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

---

Definitions:

Sponsor

An individual or organization that provides funds for a project or activity carried out by another, in exchange for advertising or promotion.

Nash Equilibrium

A concept in game theory where no player can benefit by changing their strategy while the other players keep theirs unchanged, representing a state of optimal strategy among all participants.

Mixed Strategies

In game theory, strategies involving randomizing choices to make opponents indifferent between their own possible actions.

Maximin Strategy

Strategy that maximizes the minimum gain that can be earned.