BzzAgent

question 315

Multiple Choice

BzzAgent

• A)is the number one consumer information source in developing countries.
• B)captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C)was the first on the Internet to create a public forum for new products.
• D)counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E)uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

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Definitions:

Supply Contract

An agreement between a supplier and buyer for the provision of goods or services over a specified period.

Bankruptcy

A legal status for individuals or entities that cannot repay the debts they owe to creditors, leading to a legal process to resolve unpaid debts.

Assets

Resources owned by individuals or companies expected to provide future benefits, including cash, properties, and investments.

Creditors

Creditors are individuals or entities to whom money is owed by debtors or borrowers.