Of the Following Are Challenges That Groupon Faces EXCEPT

question 242

Multiple Choice

of the following are challenges that Groupon faces EXCEPT:

• A) The goal of Groupon and its business partners is to have Groupon users become repeat purchasers.
• B) Groupon faces an extraordinary level of competition because the daily deal technology is easy to copy.
• C) Most of the Groupon deals are profitable for the merchants because their profitability is based on volume sales and not the profit margin of a single sale.
• D) Some consumers buy the coupons but never use them, eventually leaving them dissatisfied and unlikely to use Groupon again.
• E) Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.

Examine the impact of international trade and trade restrictions on net exports, the real exchange rate, and the demand for dollars in the foreign-currency exchange market.

Distinguish between various factors that shift the demand and supply curves in the markets for loanable funds and foreign-currency exchange.

Understand the equilibrium condition in the open-economy macroeconomic model and its implications for domestic investment, net capital outflow, and net exports.

Identify the roles of government budget deficits and surpluses in the open-economy macroeconomic model.

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Definitions:

Corporate Vertical Marketing System

A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.

Direct Marketing Channel

The manufacturer sells directly to the buyer.

Radio Frequency Identification

A technology that uses electromagnetic fields to automatically identify and track tags attached to objects.

Distribution Centers

Facilities that store and distribute products and materials to retail locations, wholesalers, or directly to consumers, acting as a pivotal point in the supply chain.