Key Difference Between Cause Marketing and a Charitable Contribution Is

question 38

Multiple Choice

key difference between cause marketing and a charitable contribution is

• A) a charitable contribution provides an organization with a lower tax deduction.
• B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C) charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
• D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E) there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Secondary Sex Characteristics

Characteristics that emerge during puberty but are not directly involved in reproduction, such as breast development in females and facial hair growth in males.

Sexual Orientation

An inherent or immutable enduring emotional, romantic or sexual attraction to other people.

Gender Typing

The process by which a child becomes aware of their gender and thus behaves accordingly by adopting values and attributes of members of the sex that they identify with.

Sexual Orientation

Sexual orientation is an enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.