Key Difference Between Cause Marketing and a Charitable Contribution Is

question 38

Multiple Choice

key difference between cause marketing and a charitable contribution is

• A) a charitable contribution provides an organization with a lower tax deduction.
• B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C) charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
• D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E) there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Absorption

The process by which substances are taken up into a more assimilable form, such as nutrients from food into the bloodstream.

Peristalsis

A sequence of muscular waves that propel food along the digestive system.

Chemical Digestion

The process in the digestive system where enzymes break down food into small molecules the body can absorb.

Diffusion

Tendency for solute molecules to move from an area of high concentration to an area of low concentration in solution; the product of the constant random motion of all atoms, molecules, or ions in a solution.