Which of the Following Statements Concerning Cause Marketing Is MOST

question 96

Multiple Choice

Which of the following statements concerning cause marketing is MOST accurate?

• A) The vast majority of consumers say they will switch to a brand that supports a good cause provided the price and quality of the brands are equal.
• B) The profits generated by cause marketing are usually paid in "goodwill" rather than actual revenue.
• C) The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
• D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
• E) Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.

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Definitions:

Autonomic System

A part of the peripheral nervous system that controls involuntary bodily functions such as heartbeat, digestion, and breathing.

CNS

Central Nervous System, the part of the nervous system consisting of the brain and spinal cord, which integrates and coordinates bodily functions.

Event-Related Potentials

Brain waves measured by EEG that are the direct result of a specific sensory, cognitive, or motor event, useful in the study of cognitive processes.

Electroencephalogram

A test that measures electrical activity in the brain using small, flat metal discs attached to the scalp.