First Step in Any Social Audit Is to

question 57

Multiple Choice

first step in any social audit is to

• A) evaluate current social responsibility programs.
• B) determine the amount of money that can be allocated for societal marketing programs.
• C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
• D) identify social responsibility causes consistent with the company's mission.
• E) determine the types of resources needed to achieve social responsibility objectives.

---

Definitions:

Macroanalysis

Analysis of the whole of society, how it is organized and how it changes.

Social Interactions

The process by which individuals act and react in relation to others, forming the basis of social relationship, structure, and change in society.

Content Analysis

A research technique for systematically analyzing textual material by categorizing content into groups for further interpretation.

Social Group

A collection of two or more people who interact with one another and share similar characteristics and a sense of unity.