Marketing,"doppelgangers" Refer to

question 143

Multiple Choice

marketing,"doppelgangers" refer to

• A) ads or logos that look similar to a familiar brand that have been altered by digital technology.
• B) products that are so similar to one another in form and function that trademarks cannot be issued to one of them.
• C) products that are almost identical, but are registered independently with different trademarks in different countries.
• D) two trademark symbols that closely resemble one another in appearance.
• E) two distinctly different products (and product classes) whose colors are so similar to one another that customers believe both products are owned by the same company.

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Definitions:

Egocentrism

An important feature of preoperational thought: the inability to distinguish between one’s own and someone else’s perspective.

Animism

A facet of preoperational thought: the belief that inanimate objects have lifelike qualities and are capable of action.

Centration

A term from developmental psychology, describing the tendency of children in the preoperational stage to focus on one aspect of a situation and ignore others.

Irreversibility

A cognitive limitation in young children's thinking, where they are unable to understand that an action can be done and undone.