Of the Following Reasons Explain the Change in Adult Coffee

question 326

Multiple Choice

of the following reasons explain the change in adult coffee consumption between 1962 and 2010 EXCEPT:

• A) many coffee marketers increased the distribution of their coffees in supermarkets and/or other retail outlets.
• B) many coffee marketers added new coffee flavors and seasonal blends.
• C) there was an increase in coffee consumption among those who are 18 to 24 years old.
• D) there was a shift in demand from coffee to other competing beverages such as tea, soft drinks, juices, and bottled water.
• E) there was an increase in away-from-home consumption due to an increase in consumers' discretionary incomes.

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Definitions:

User Needs

The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.

Press Releases

Official statements issued to the media to announce something of public interest.

Test Market

A strategy where a new product or service is launched in a limited geographical area to gauge customer response and effectiveness before a wider release.