2008,Apple Filed for and Received Approval from the U

question 325

Multiple Choice

2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com and Microsoft both claim that Apple does not have exclusive rights to the name because other firms use it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.Apple has filed lawsuits against these firms,particularly Amazon,for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

• A) Apple risks losing its status as a generic smartphone and tablet device manufacturer.
• B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic.
• C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
• D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon.
• E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.

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Definitions:

Misperception

An incorrect understanding or interpretation of information, events, or situations.

Rods

Visual receptors that respond to dim light.

Cones

Visual receptors involved in color vision.

Retina

Neural tissue lining the back of the eyeball’s interior, which contains the receptors for vision.