A Period of Several Decades,coffee Consumption Declined from 75 Percent

question 275

Multiple Choice

a period of several decades,coffee consumption declined from 75 percent of the adult population in 1962 to 49 percent in 2004.Then,it increased to 56 percent in 2010.A firm with a good marketing orientation would have

• A) found a less volatile product to sell.
• B) invested more money into market research.
• C) changed to a new promotional firm.
• D) explored the reasons behind these changes.
• E) demoted coffee from being a "star" to a "dog."

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Definitions:

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue, indicating the company's actual financial performance over a specific period.

Rapidly Rising Costs

A situation where the expenses associated with producing goods or services increase at a faster pace than usual, affecting profitability.

LIFO Method

LIFO method, or Last-In, First-Out, is an inventory valuation method where the most recently produced or acquired items are the first to be sold, affecting cost of goods sold and inventory valuation.

Inventory Profits

The increase in net income that occurs when a company sells its inventory for more than it cost to produce or purchase.