Business Model

question 159

Multiple Choice

business model

• A) is a road map for the marketing activities of an organization for a specified future time period.
• B) consists of the strategies an organization develops to provide value to the customers it serves.
• C) is a measure of the quantitative value or trend of a marketing activity or result.
• D) consists of the detailed day-to-day operational decisions for an organization.
• E) is the means by which organizational goal are to be achieved.

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Definitions:

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, often used in the context of learning and behavior modification techniques.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar but not identical to the original conditioned stimulus.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety by gradually exposing the individual to the feared object or situation in a controlled way.

Counterconditioning

A behavior therapy technique that involves pairing a positive stimulus with a fear-evoking stimulus to reduce the fearful response.