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The New Yorker Ad
-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.
Global Product Strategy
A business approach that involves designing, developing, and marketing products with the global market in mind rather than focusing on individual countries.
Firm's Opportunities
Potential advantageous situations that a business can exploit to increase its value or market position.
Franchise Agreement
A legal contract between a franchisor and a franchisee, detailing the terms under which the franchisee operates a segment of the franchisor's business.
Independent Firms
Businesses that operate autonomously, not owned by or affiliated with larger corporations, often characterized by unique cultures and personalized services.
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