Which of the Following Trends Identified in an Environmental Scan

question 13

Multiple Choice

Which of the following trends identified in an environmental scan is a competitive trend?

• A) Online data collection leading to behavioral targeting will grow dramatically.
• B) Microbusiness impact will increase through peer-to-peer websites.
• C) International activity from Asia to Africa will grow as countries from these areas become sources of economic growth.
• D) There will be increasing regulatory guidance regarding green and environmental marketing claims.
• E) Consumer purchase decisions are becoming more values-based and focused on improving the world.

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Definitions:

Wage Surveys

Systematic processes for collecting data about compensation rates for specific jobs within an industry, region, or organizational level to establish competitive and fair wage structures.

Salary Surveys

Research tools used to determine the average compensation paid to employees in specific job categories, industries, or geographic areas.

Discriminatory

Actions or policies that treat individuals unfairly or unequally based on characteristics like race, gender, age, or disability.

Job Classification

This is a method for systematically categorizing jobs within an organization on the basis of their duties, responsibilities, and the level of complexity.