Had Been the Campbell Soup Co

question 48

Multiple Choice

had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g.,noodles or chicken) to the surface,thus misrepresenting the amount of solid ingredients in the soup.This was an example of

• A) corrective advertising.
• B) bait-and-switch advertising.
• C) deceptive advertising.
• D) cease-and-insist advertising.
• E) self-regulation.

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Definitions:

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