Strategic Business Unit (SBU)refers to

question 136

Multiple Choice

strategic business unit (SBU) refers to

• A) a single product or service identification code used to identify items for strategic marketing planning purposes.
• B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
• C) a strategic product that has a unique brand, size, or price.
• D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
• E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.