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MySpacecom Is a Social Network That Is Targeted Primarily to People

question 161

Multiple Choice

MySpace.com is a social network that is targeted primarily to people under the age of 25.In 2005,when MySpace was the leading social network,News Corp.,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer tastes.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.

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Definitions:

Rival

A good whose consumption by one person diminishes the quantity or quality available for consumption by others.

Price Leadership

An informal method that firms in an oligopoly may employ to set the price of their product: One firm (the leader) is the first to announce a change in price, and the other firms (the followers) soon announce identical or similar changes.

Oligopoly

An oligopoly is a market structure characterized by a small number of firms dominating the market, where each firm has significant control over prices and other market factors.

Collusion

A non-competitive, secret, and often illegal agreement between rivals aiming to disrupt the market's equilibrium by controlling the market price, production, or marketing of goods and services.

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