MySpacecom Is a Social Network That Is Targeted Primarily to People

question 161

Multiple Choice

MySpace.com is a social network that is targeted primarily to people under the age of 25.In 2005,when MySpace was the leading social network,News Corp.,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer tastes.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.

• A) economic
• B) competitive
• C) social
• D) technological
• E) regulatory

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Definitions:

Pretend Play

A form of play in which children imagine and act out various scenarios, often using objects as something other than what they are.

Social Construction Theory

A theory that suggests knowledge, identities, and realities are constructed through social interactions and cultural norms.

Androgen Insensitivity Syndrome

A condition where a person who is genetically male is resistant to male hormones (androgens), leading to the development of female physical traits but male genetic makeup.

Klinefelter Syndrome

A condition in which a male has one or more extra X chromosomes, causing the development of female secondary sex characteristics.