The VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge

question 88

Multiple Choice

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

• A) Makers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Achievers

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Definitions:

Internal Locus Of Control

Occurs in people who feel they are in control of the events in their own lives.

Attitude

A psychological construct that embodies an individual's positive or negative evaluations, feelings, and tendencies towards an object or idea.

Optimists

Individuals who tend to maintain a positive outlook on life and anticipate positive or favorable outcomes, often exhibiting resilience in the face of adversity.

Pessimists

Individuals who tend to see the worst aspect of things or believe that the worst will happen; a tendency to expect negative outcomes.