Which of the Following Statements About the American Blended Family

question 316

Multiple Choice

Which of the following statements about the American blended family is most accurate?

• A)The blended family is too small to warrant the development of a marketing program by a firm to reach its members with a product or service.
• B)The rise in the divorce rate among baby busters is called a "gray divorce" because their divorce rate now exceeds 50 percent.
• C)The majority of divorced people never remarry;instead,they choose to cohabitate.
• D)Firms like Hallmark Cards have developed greeting cards with sentiments specifically created for step parents,step children,and step siblings.
• E)The percentage of divorced couples has increased from 15 percent in 1960 to 60 percent today.

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Definitions:

Overexposed

In marketing, it refers to a brand or product being advertised too frequently, causing potential customers to become desensitized or annoyed.

Licensees

Individuals or entities that are granted permission to operate under the trademark or copyright of another brand, often subject to terms and conditions stipulated in a licensing agreement.

Shopping Product

A type of product that consumers spend a considerable amount of time comparing with other products on attributes like quality and price before purchasing.

Hotel Accommodations

Lodging options provided by hotels for guests, often including various amenities.