Combinations of the Marketing Mix That Reflect the Unique Attitudes

question 107

Multiple Choice

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.

• A) panethnic
• B) generational
• C) cross-cultural
• D) multicultural
• E) regional

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Definitions:

Increasing Returns to Scale

Occurs when an increase in all inputs by a certain percentage causes a more than proportional increase in output.

Decreasing Returns to Scale

Decreasing returns to scale occur when an increase in all inputs leads to a less than proportional increase in output, showing that the firm becomes less efficient as it scales up production.

Increasing Opportunity Costs

A situation where the cost of forgoing the next best alternative increases as more resources are devoted to an activity.

Scale Reduction

The process of decreasing the size or output level of operations in a business or economic system.