Strategy Refers to

question 91

Multiple Choice

Strategy refers to

• A)an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
• B)an organization's corporate tactical or action plan.
• C)statements of an accomplishment of a task to be achieved by a certain time.
• D)a statement of the organization's function in society,often identifying its customers,markets,product,and technologies.
• E)a road map for the entire organization for a specified future period of time,such as one or five years.

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Definitions:

Marketers

Professionals responsible for creating and executing strategies to promote and sell products or services to target consumers.

Share Of Wallet

The proportion of a customer's total spending that is captured by a business.

Purchase Rate

The frequency at which customers buy a particular product or service within a specific time period.

Cross Buying

The practice where customers purchase additional different products or services from the same company.