Examlex
Consumerism refers to
Demand-oriented
Refers to pricing strategies that are based on the consumer's demand for a product or service.
Prestige Pricing
A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.
Price Lining
is a pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or features.
Odd-even Pricing
A pricing strategy involving setting prices so they end in an odd or even number to influence perception of value.
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