Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Federal Trade Commission Act

A U.S. law established in 1914 to prevent unfair competition, fraudulent marketing, and monopolies, creating the Federal Trade Commission (FTC) to enforce these regulations.

Tax Incentives

Financial benefits provided by the government to encourage certain behaviors or investments, such as tax credits or deductions.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.

Telecommunication Services

Services that provide communication over distances, including telephone, internet, and television services.