Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Physiological Arousal

Physical responses of the body to emotional stimuli, such as increased heart rate, sweating, or rapid breathing.

Generalized Anxiety

A chronic condition characterized by excessive, uncontrollable worry about everyday things across various situations.

Irrational Assumptions

Beliefs that are based on incorrect reasoning or understanding, often leading to negative consequences or behaviors.

Conditions Of Worth

In humanistic psychology, these are external standards that one believes one must meet to earn respect and love from others.