Compared to Marketing Strategies, Marketing Tactics Generally Involve Actions That

question 283

Multiple Choice

Compared to marketing strategies, marketing tactics generally involve actions that

• A) are detailed day-to-day operational decisions.
• B) are long-term rather than short-term.
• C) involve upper levels of management rather than front-line managers.
• D) are general rather than specific in nature.
• E) have been successfully implemented in the past.