Is Environmental Scanning? How Is It Used in Marketing

question 324

Essay

is environmental scanning? How is it used in marketing?

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Definitions:

Triple Bottom Line

The idea that investors and others should consider not only corporate profits, but also the corporation’s impact on people and on the planet in assessing the firm. (The bottom line is people, planet, and profits.)

Platitudes

Statements that are used too often to be interesting or thoughtful; they are generally lacking in originality or significance.

Ethical Code of Conduct

A guideline designed to set out acceptable behaviors for members of a particular group, organization, or profession.

Chief Financial Officer

The executive responsible for managing the financial actions of a company, including financial planning, risk management, and record-keeping.