Which of the Following Statements About Strategy Is Most Accurate

question 23

Multiple Choice

Which of the following statements about strategy is most accurate?

• A) An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
• B) The marketing department helps to both set an organization's direction and move it there.
• C) The American Marketing Association (AMA) recently has established the definition of strategy.
• D) Strategy is an organization's short-term course of action designed to deliver a broad customer experience while achieving its goals.
• E) Only start-up organizations must develop strategies to help them (1) raise capital and (2) focus and direct their efforts to accomplish their goals.

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Definitions:

Feeling Rules

Cultural norms or guidelines that dictate the appropriate emotions to be expressed in various social situations.

Emotion Management

Involves people obeying “feeling rules” and responding appropriately to the situations in which they find themselves.

Cooperative Interaction

Collaboration or joint effort among individuals or groups working together towards a common goal or objective.

Trust

Trust refers to the belief in the reliability, truth, ability, or strength of someone or something, forming the basis for cooperative human relationships.