Measure of the Quantitative Value or Trend of a Marketing

question 305

Multiple Choice

measure of the quantitative value or trend of a marketing activity or result is referred to as

• A) trend analysis.
• B) a marketing measurement.
• C) a marketing dashboard.
• D) a marketing metric.
• E) value analysis.

---

Definitions:

Economic Situation

Macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketer’s home country and abroad; see also inflation, foreign currency fluctuations, and interest rates.

Target Markets

Specific groups of consumers at which a company aims its products and services, identified by various demographic, geographic, and psychographic factors.

Factors

Elements or circumstances that contribute to a result or are considered in a decision-making process.

Generational Cohorts

Groups of people classified by their birth years, who experienced similar societal events, leading to shared characteristics and behaviors.