Technique That Managers Use to Quantify Performance Measures and Growth

question 324

Multiple Choice

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs) as though they were a collection of separate investments is referred to as

• A) investment (ROI) analysis.
• B) synergy analysis.
• C) marketing audit.
• D) diversification analysis.
• E) business portfolio analysis.

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Definitions:

Cross-Sectional

A research methodology that evaluates information from a population, or a sample that accurately reflects that population, at a particular moment.

Cohort Differences

Variations in characteristics, beliefs, or behaviors among groups of people who were born during the same period or generation.

Longitudinal

A study design that follows the same subjects over a period of time to observe changes or developments.

Sequential

Pertaining to or following a logical order or a sequence where one thing comes after another in a specified order.