Purpose of Business Portfolio Analysis Is to

question 199

Multiple Choice

purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase the product's value to customers and increase sales.
• D) determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Imports

Goods or services brought into a country from abroad for sale.

European Union (EU)

A political and economic union of 27 member states that are located primarily in Europe, which operates through a system of supranational institutions and intergovernmental negotiated decisions by the member states.

Mandatory Vacation Time

A period designated by employers or regulatory bodies during which employees are required to take time off from work.

International Trade Deficit

A situation that occurs when a country imports more goods and services than it exports, leading to a negative balance of trade.