BCG Has Given Specific Names and Descriptions to the Four

question 247

Multiple Choice

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are located in which area of the BCG growth-share matrix?

• A) upper left quadrant
• B) upper right quadrant
• C) center quadrant
• D) lower right quadrant
• E) lower left quadrant

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Definitions:

Variable Costs

Costs that vary directly with the level of production or the volume of output.

Fixed Costs

Costs including rent, salaries, and insurance that stay the same regardless of production or sales amounts.

Variable Costs

Costs that fluctuate with the level of production or sales volume, such as materials and labor.

Fixed Costs

Expenses that do not change in total regardless of changes in the volume of goods or services produced or sold.