Kodak's Digital Camera Sales May Flatten Due to High Household

question 243

Multiple Choice

Kodak's digital camera sales may flatten due to high household penetration,the economic downturn,and increased competition.Kodak remains No.3 in market share behind Canon and Sony.Today more women are buying digital cameras because they are small and light.Bottom line: Kodak expects this SBU to continue to be a "__________," with its new digital camera models generating mainly replacement sales.

• A) hedgehog
• B) star
• C) cash cow
• D) dog
• E) question mark

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Definitions:

Current Ratio

A measure used to evaluate a company’s liquidity and short-term debt-paying ability; computed by dividing current assets by current liabilities.

Vertical Analysis

A financial statement analysis method where each entry for each category is listed as a percentage of a base figure within the statement.

Horizontal Analysis

A financial analysis technique that compares line items in financial statements over different periods to identify trends.

Horizontal Analysis

Horizontal analysis is a financial analysis technique that compares historical financial data over a series of periods.