Linking of the Organization to Its Individual Customers,employees,suppliers,and Other Partners

question 233

Multiple Choice

linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Stockholders' Equity Figures

The total value of a company's equity that belongs to shareholders, calculated as total assets minus total liabilities.

Separate Corporate Existence

The legal principle that a corporation exists independently from its owners, with its own rights, liabilities, and obligations.

Statutory Merger

A merger in which one of the companies involved absorbs the other legally and retains its original corporate identity, while the other company ceases to exist.