Recent Congressional Initiative Mandated That the U

question 315

Multiple Choice

recent Congressional initiative mandated that the U.S.Department of Transportation (USDOT) establish a national traffic information collection system.The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate this knowledge into its SWOT analysis as

• A) a weakness if the company has an existing working relationship with the USDOT.
• B) an opportunity if the USDOT will give this information directly to all radio stations.
• C) a weakness if the company that provides local traffic information has no employees who are technologically capable of using the USDOT system.
• D) a threat if the USDOT is creating a network of local traffic-information providers to address the mandate.
• E) part of a marketing plan; this information would not be part of a SWOT analysis.

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Definitions:

Database

A structured set of data held in a computer or server, accessible in various ways for efficient retrieval, management, and update.

Search Engine

A device such as Google or Yahoo that retrieves information from the web.

Scholarly Standards

The criteria and guidelines used by the academic community to ensure the quality and integrity of scholarly work.

Search Engines

Digital platforms or software designed to search, retrieve, and organize information on the internet based on user queries.