Of the Following Are Components of the Implementation Phase of the Strategic

question 211

Multiple Choice

of the following are components of the implementation phase of the strategic marketing process EXCEPT:

• A) developing planning schedules.
• B) executing the marketing program.
• C) designing the marketing organization.
• D) conducting R&D.
• E) obtaining resources.

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Definitions:

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for entertainment, news, and education.

Mass media

Media channels including TV, newspapers, and the web that are designed to communicate with wide audiences.

Mass media

Various forms of communication, such as television, newspapers, and the internet, that reach large audiences simultaneously.

Media convergence

The merging of different media channels, such as newspapers, television, and the internet, into a single, integrated communication platform.