Keeping with Its Business Mission,Ben & Jerry's

question 178

Multiple Choice

keeping with its business mission,Ben & Jerry's

• A) opened new franchises exclusively in pre-built structures in order to save natural resources.
• B) invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
• C) believed that "people should get their fair share of the pie" and as a result practices Fair Trade-certified sourcing.
• D) limited its advertising to online media to save the rainforests from deforestation.
• E) packaged its next line of bulk ice cream in glass containers that not only keep the ice cream colder but are recyclable as well.

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Definitions:

Richard Sennett

An American sociologist known for his work on the sociology of city life, labor, and social theory.

Demographic Groups

Categories of populations based on characteristics such as age, race, gender, income level, and education, used in social science and marketing for analysis.

Nintendo

A multinational consumer electronics and video game company headquartered in Japan, known for creating some of the most popular gaming franchises.

Wii

A home video game console released by Nintendo, known for its innovative motion-sensing controller.