The 1980s,a Lapse in Production Quality and an Increase in Japanese

question 161

Multiple Choice

the 1980s,a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super heavy-weight market segment-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However,by 1989,Harley-Davidson controlled some 65 percent of this market segment.From a marketing perspective,what was the MOST LIKELY first step in Harley-Davidson's resurgence?

• A) developing a new mission statement
• B) repositioning their product in the minds of super heavy-weight motorcycle buyers
• C) performing a SWOT analysis to assess where the firm has been
• D) selling new models of super heavy-weight motorcycles in both the U.S. (current) and foreign (new) markets
• E) improving the quality of its product and communicating this to motorcycle buyers

---

Definitions:

Health Screening Activities

Procedures or tests carried out to detect diseases or health conditions at an early stage, before symptoms become apparent.

Detect Disease

The identification or diagnosis of illnesses or disorders through examination, tests, or other procedures.

Treatment Options

Refers to the various methods and strategies available for managing or curing a disease or condition.

Health Promotion Model

A theoretical framework for understanding the behavior of individuals in actively caring for and improving their own health.