Corporate Level Refers to the Level in an Organization Where

question 137

Multiple Choice

corporate level refers to the level in an organization where top management

• A) develops marketing strategies and tactics for the marketing department to implement.
• B) directs overall strategy for the entire organization.
• C) executes all marketing program actions to ensure consistency of performance.
• D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
• E) supervises the hiring, firing, and training of all marketing department personnel.

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Definitions:

Rent

The price paid for the use of property or land by one party to another under the terms of a lease agreement.

Marginal Physical Product

The additional output that is produced by adding one more unit of a specific input, holding all other inputs constant.

Total Revenue

The total amount of money received by a company from its sales of goods or services.

Marginal Revenue Product

The additional revenue generated from hiring one more unit of labor or other input.