Corporate Level Refers to the Level in an Organization Where

question 137

Multiple Choice

corporate level refers to the level in an organization where top management

• A) develops marketing strategies and tactics for the marketing department to implement.
• B) directs overall strategy for the entire organization.
• C) executes all marketing program actions to ensure consistency of performance.
• D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
• E) supervises the hiring, firing, and training of all marketing department personnel.

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Definitions:

Depreciation

A method of allocating the cost of a tangible asset over its useful life.

Amortization

The process of spreading out a loan into a series of fixed payments over time, covering both principal and interest.

Pure Endowment

An insurance policy where the insurer agrees to pay a specified sum of money at the end of a determined period on the condition that the insured is still alive.

Quasi-Endowment

Funds that are not permanently restricted under the terms of the gift but are designated by the governing board to function as an endowment, thus not easily expendable for general operations.