Ben & Jerry's Marketing Dashboard (Dollar Market Share)

question 274

Multiple Choice

Ben & Jerry's Marketing Dashboard (Dollar Market Share)
-marketing manager for Ben and Jerry's has been provided with a marketing dashboard display shown above.He notices that dollar market share for 2011 was 18.4% and for 2012 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?

• A) Dollar market share (%) = Ben and Jerry's sales ($) divided by total industry sales ($).
• B) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's sales ($).
• C) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's unit sales (#).
• D) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's net profit ($).
• E) Dollar market share (%) = Ben and Jerry's sales ($) divided by gross domestic product ($).

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