Level at Which Managers Set a More Specific Strategic Direction

question 257

Multiple Choice

level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

• A) marketing department level.
• B) strategic business unit level.
• C) corporate level.
• D) functional level.
• E) board of directors level.

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Definitions:

Search Properties

Qualities of a product or service that are assessable prior to buying, like its color, style, or cost.

Experience Properties

Characteristics of a product or service that can only be discerned after purchase or during consumption.

Tangible Goods

are physical items that can be seen, touched, and owned, such as electronics, clothing, and furniture, as opposed to services or digital goods.

Prepurchase Evaluations

The process by which consumers assess and consider various products, brands, or services before making a purchase decision.